Category Report

As festival culture continues to evolve, brands and organizers are exploring innovative ways to connect with Gen Z audiences. By understanding their motivations, behaviors, and values, we have designed an activation strategy that aligns with their expectations and creates a…

How is the Festival Industry Evolving in Europe? 95% of festivals in Europe follow a multi-day format, offering an extended experience to their attendees. Three-day festivals (33%) take the lead, followed closely by four-day events (23%). The biggest challenge for…