one.com, a leading Danish company under group.one specializing in website creation, web hosting, and digital solutions, is reinforcing its partnership with football club Oud-Heverlee Leuven (OHL) through a series of activations, in collaboration with the agency Wasserman. This strategic partnership…
Subtle innovation through brand identity Martini is evolving — and that evolution extends beyond the product.To support this shift, we were asked to reimagine one of the meeting rooms at their headquarters. From workspace to brand space The objective was…
As the cyclocross season neared its end, Brouwerij Haacht wanted to strengthen its presence in the sport and engage with passionate fans in a hands-on way. Partnering with Flandrien Cross, we created an immersive brand activation that brought fans closer…
As festival culture continues to evolve, brands and organizers are exploring innovative ways to connect with Gen Z audiences. By understanding their motivations, behaviors, and values, we have designed an activation strategy that aligns with their expectations and creates a…
How is the Festival Industry Evolving in Europe? 95% of festivals in Europe follow a multi-day format, offering an extended experience to their attendees. Three-day festivals (33%) take the lead, followed closely by four-day events (23%). The biggest challenge for…
PSV Eindhoven Teams Up with Wasserman to Boost Commercial Growth Wasserman is proud to partner with PSV Eindhoven, one of the Netherlands’ most iconic football clubs, to enhance their commercial strategy and unlock new growth opportunities. With a rich history…
The iconic Breezer is making a comeback with a brand activation in the Netherlands and Belgium! During Horeca Expo in Ghent and Horecava in Amsterdam, we brought Breezer back to life with a dazzling brand activation. Visitors were drawn in…
ROKNE Joins Forces with Wasserman to Accelerate Pickleball Growth in Europe ROKNE has teamed up with Wasserman to strengthen its marketing and sales efforts through consulting, and to boost pickleball’s popularity across Europe. The brand quickly stands out within the…
À l’occasion de sa campagne de contenu réseaux sociaux mettant en valeur son partenariat international avec l’Euro 2024, BYD souhaitait ajouter une touche locale belge en plus des campagnes mondiales lancées par le siège. C’est pourquoi nous avons conseillé la…
Ter gelegenheid van zijn internationale partnerschap met Euro 2024 wilde BYD een lokale, Belgische toets toevoegen aan zijn campagnes, naast de wereldwijde campagnes die door het hoofdkantoor zijn gelanceerd. Daarom hebben we het merk geadviseerd om samen te werken met…