In order to build top of mind and drive young consumers to the cinema during summer, we've put Utopolis' promise "We do everything for your smile" to the test.

Imagine a double cinema chair in the street for what seems to be a normal photo activation. Once taken place, consumers get much more than what they bargained for. Randomly, they get overloaded with popcorn, picknick baskets and other small acts of kindness.

Utopolis and BORiS: “We do everything for your smile.”