Wasserman Benelux is an engagement marketing agency, specialised in live communication, brand activation and event marketing. We work directly for advertisers as well as for communication agencies who don’t have the field execution in house. At Wasserman, we like to be involved early in the process to offer an A to Z service. From crisp strategic and creative recommendations based of clear insights to perfect execution and follow up. Meet the team of experienced marketing professionals and young go-getters.


The Instigator

With an already impressive palmares Dirk has brought BORiS to life together with David & Jonathan. His 14 years of experience in marketing makes him the perfect man to take care of the strategic and creative processes that BORiS Agency has to offer.


The Calculator

Because of David, we can do what we do. Every penny that goes in and out of BORiS has to pass by David. Next to the entire financial department he’s responsible for many of the great internal processes that keeps BORiS going. And once every year, a couple of weeks, he disconnects from everything, by traveling the world and following his kite (and the wind).


The Producer

What do you get when Chuck Norris and McGuyver have a baby? Jup, you get Jonathan. A multitalented production manager who is the driving force behind the field. He makes sure everything looks like it does. Just check out our photo’s on the website. That says it all.

Jonathan-Fact: Jonathan has counted to infinity – Twice.


The Socialiser

As Account Director, Katleen is the first contact point for all our clients, new (and old of course). With a loving and energetic approach, she directs the team of Project Managers both in group as individually on their projects. Her large network and many years of experience (brand and agency side) makes Katleen the perfect woman for the job. Her inexhaustible source of energy makes sure the office is never boring (or quiet). Don't hesitate to go and have a talk with her on one of the many festivals or events this summer that she always attends. Never a dull moment with her!


The Talker

You know that awkward silence that sometimes happen when you talk to someone? You won't ever get that with Maxime. Maxime can talk...Like seriously...she will talk about anything, everywhere at anytime. With Max you'll have the best conversations, and if that's not enough, she'll add in some Martini & Tonic to keep the conversation going! That's right, she works for the fantastic brand of Martini working on projects such as the Terrazza Martini during the F1 Francorchamps. Oh yeah, she loves horses too, she loves 'em so much she gives them suntans. Not kidding.



The jonkie of the Wasserman family, Project Manager Florine. She might be young, but she definetly holds her own. Together with Maxime they form a team to work on many great brands such as Grey Goose, Patron and of course Martini. The enthusiasm of Florine combined with the cheerfulness of Maxime probably makes them the most enthusiastic team ever formed.
However young, she has long history within the business as she’s been on the frontline of many well know activations in Belgium where she learned the ins and outs of activating brands.



Mr Turnhout himself. We have never seen anyone so enthusiastic and proud about his home town (and we even have colleagues from Antwerp).
Tobias is our Project Manager on wonderful brands such as Coca-Cola, Eristoff, Corona, Victoria, and many others. A real beer connaisseur you can say (which he already was). When he’s not in the office, you can find him with his friends on a bike and, of course, with a cold Victoria on a terrace afterwards. Did you know he drove all the way from Turnhout to the Mont Ventoux and then drove to the top? We too think that’s a long drive just to have a beer.



Meet our friendly northern neighbour: Jonathan … but you can call him Jim. Jim runs our Dutch side of our business. He works across all brands and works closely together with the Belgian account & project team to deliver great execution in The Netherlands. You can find him in our Amsterdam office, so feel free to swing by to say hello. Jim is married with children, not real children, but a dog: Donny. The cutest puppy ever to take over Zoom-calls.



Nick is responsible for the entire field planning and making sure everything is build in the field as it should. No job is too challenging for him. Besides running a tight ship on the planning, he’s a father of two and mountainbike enthusiast. And if you think that is already great, he plays in an actual awesome rock band…and they perform live…and they make great songs…on Spotify! Go look them up: Astrodan. The coolness of Wasserman Benelux just went up. Rock on.



A big part of our business revolves around building great productions, big or small, and the warehouse is an important link in this chain. Warehouse manager Jorgen has a passion for football and in his spare time he is the manager of the KVK Daltons: a football team, that he claims, is tougher & meaner than any other in the nation. If you ever come by our warehouse, be prepared for a warm welcome and even a coffee if you like. He looks tough, but as we say it in Flemish: He has a gingerbread heart.