Turning the new tagline into an engaging consumer experience was the challenge Medialaan and Qmusic gave BORiS agency. Out of many wild idea’s, The Quest was chosen to demonstrate the new “You Make Us Q” with music and experience as main ingredients and the consumer at the centre.

Through Qmusic radio and social media channels listeners got que’s to unravel the secret location of an exclusive gig of Belgian’s biggest Boris: Netsky!

For the very first time the warehouse of the old Post building near the Groenplaats in Antwerp was transformed into a futuristic underground club. 750 lucky listeners and guest witnessed Netsky up close and personal playing a hell of a set.

We’re sorry for those who missed out on this memorable party, keep your eyes open for the next Quest! You make us Q.