LAYS IN THE AIR

To kick-start the launch of the new Lays Deep Ridged, BORiS Agency organized a roadshow in some of the most popular cities at the Belgian coast.
A group of free runners attracted passers by with their spectacular stunts. Their somersaults illustrated the sensational and intense character of the new chips while BORiS agents sampled packs of Lays Deep Ridged to target consumers.