2 hosts, 8 programs, 1 TV show channel. Wasserman made TV.
We transformed an ordinary digital sales conference into a TV channel during BAT TV, with the Bacardi-Martini board as the main characters. Using different TV program formats such as a weather report, a talk show and a quiz, to present sales figures and strategies for the past and upcoming year.
There were 8 programs in total. The Facundo's was a series, next was the talk show Beauty & The Brands. The show also had its own BAT news and weather program. During Team Spirit, knowledge was tested in a quiz and during Challenge Accepted, attendees participated in a game show. Last but not least, there was The Best of The Best, the award show of BAT TV.
Now, we made radio, we made TV, what's next? ….