Wim Mathues


Wim is our new Benelux Lead, and has enjoyed over a decade in sports marketing and digital commerce with brands like Decathlon, Coca-Cola, GfK and Repucom/Nielsen Sports, while also providing consultancy work at bwin, Classified Cycling, Merkado and many more.

He is father to his lovely daughter, loves some (very recreational) padel and cycling, and has been a football fan since he was a kid. His guitars are being used less than he would want to, but his growing wine collection gets all the attention it requires, as Wim is a true 'bon vivant'. In the time left, he's all about movies, TV series, and listening to some heavier rock, hip-hop and... country music!