In October 2020 our client ABInBev briefed us to come up with an activation for their new Strong Blond Beer Victoria.
The briefing was clear: Make every Belgian try Victoria with a creative sampling mechanism. And by doing that generating traffic to the bars.
We created the Victoria Angel Activation.
Custom made Victoria angels walked around central cities all over Belgium. Distributing vouchers to consumers which they could exchange for a free Victoria in participating bars.
In total over 12.000 vouchers were sampled!
This year we are back!
Spot our angels throughout the summer all over Belgium for a free cold Victoria .
See you soon!