The aim of the customization tour was to increase the footfall, drive sales and conversion within the Dr. Martens stores.
We sourced local tattoo artists around each Dr. Martens store to join the roadshow and offer unique customizations of the Dr. Martens shoes to consumers.
There is a strong history between music and Dr. Martens. It was only fitting to invite music artists & deejays to the stores to increase the experience for the consumer.