BUD X PLAZA PADEL

Bud, AB InBev's largest beer brand, joined forces with Plaza Padel in 2021. Wasserman brought to life the power of art in this sporting partnership by creating a mural to seamlessly integrate both stories into one.
Covering a whopping 24 square meters, this mural makes for a spectacular entrance at Plaza Padel. The global Bud campaign "Yours To Take" celebrates the power of an independent generation that will do what they believe in, regardless of what others say. This mural encourages people to live by this statement, and we are proud to support it with Wasserman Agency.