In the small streets of Antwerp, The Boulangerie François, served crafted bread made from the same superior French wheat used to create Grey Goose Vodka. By night however, the small bakery seized it’s commercial activity and prepared for a more exceptional occasion.

A hidden Fly Beyond bar invited leaders in life and lovers of life to sample Grey Goose cocktails in an exclusive three day pop up bar. Guests were given the opportunity to hear the Grey Goose story from its creator, Mr. François Thibault, while tasting a perfectly chilled glass of Grey Goose.

The intrinsic content of the bread and the amazing bar behind the bakery spread like a fire through PR and opinion leaders social media channels.