Every year Bacardi organizes one of the most renowned cocktails competitions: Bacardi Legacy. Over the course of 6 days we organized 7 events for over 130 bartenders, friends and everyone from the bartender scene. Coming from all corners of the world we gathered everyone for a crazy cocktail week in Amsterdam.
Different events all lead to the grand final at the end of the week. The final competition to determine the Bacardi Legacy winner. In a unique location we invited over 400 visitors to come and see the finalist perform. Serving top cocktails and delicious food with numerous activations during the night and ending with a killer party.
We've created custom made bars for both the Semi Finals and the Grand Final, which were the stage for these top-bartenders, all broadcasted live for over 500.000 viewers.