WePlayStrong is UEFA’s digital platform and community hub dedicated to women’s football, starting from grassroots level all the way through to professional.
Every year at the UWCL final, UEFA host the House of WePlayStrong, bringing the WPS audience to the final and merging it together with the UWCL: the best of the best in women’s football.
The UK and Benelux Wass offices worked together to deliver all aspects of the event including:
- Pre-event management and development
- Event management
- Creative ideation
- On site event management
- Branding (print and motion graphics)
- Stage build and AV management
- Sponsor management (Gatorade, VISA, Heineken, Adidas)
- Activations build and live management
- H&S
- Site visits
- Venue and supplier management
- Post match after party
The event was regarded as a huge success with many UEFA internal and external stakeholders passing on high praise for the quality and delivery of the event itself.












