We hosted an exclusive Product Launch Event to unveil the latest addition to the Martini family – Martini Spritzante. This exciting new drink was crafted in collaboration with Michelin-awarded chef Sergio Herman, inspired by his passion for modern Italian cuisine and love for the art of Italian aperitivo.
In partnership with Martini & Rossi, the world-renowned aperitif brand, this product launch event celebrated the uniting of two iconic names around Italy’s rich aperitivo culture. Together, we showcased the creation of Martini Spritzante, an innovative blend designed to elevate any aperitivo moment.
Held at the esteemed Le Pristine restaurant, the event provided the perfect setting for press and influencers to experience this unique product firsthand. Now available at Delhaize and Jumbo, Martini Spritzante invites you to enjoy a new taste of Italian elegance.
We developed and managed a powerful product launch from A to Z:
- Brainstorm and development ideas
- Project management
- Production & materials
- Assembly and disassembly
- Event coordinator permanence
- Help on site
Interested in product launch events for your brand? Discover more about brand activations we made here or contact us.
