How is the Festival Industry Evolving in Europe?
95% of festivals in Europe follow a multi-day format, offering an extended experience to their attendees.
Three-day festivals (33%) take the lead, followed closely by four-day events (23%).
The biggest challenge for 2025: The rise in production costs
According to ISSUU.com, 21% of the festivals surveyed consider sponsorship to be a major challenge.
This highlights two key aspects for brands:
- The festival sponsorship market is far from saturated, presenting interesting opportunities for brands.
- Festivals are likely to be more flexible in their partnership offerings to secure long-term sponsors and ensure the sustainability of their funding for the years to come.
Did you know?
Two of the three largest European festivals in terms of attendance are located in the Benelux:
- Amsterdam Dance Event (500,000 attendees)
- Tomorrowland (400,000 attendees)
Our spotlighted case
The challenge was very simple: How to get people into a car?
We came up with a simple and fun idea: the BYD Car Karaoke.
For this project, Wasserman took care of everything: finding the perfect sponsorship opportunity, creating the concept, and managing the stand production.
- Maximum visibility during the summer
- The car was showcased throughout Playa Nostalgie in Nieuwpoort with our Saturday Car Karaoke sessions
- An XXL stand also made a splash at the Nostalgie Beach Festival
An original activation that gets people singing… and driving!
Looking for a sponsorship or activation strategy?
Let’s bring your brand to the next level.
Contact us at info.benelux@teamwass.com and let’s create impactful experiences together.
Want to see our other cases? Click here.
