As the cyclocross season neared its end, Brouwerij Haacht wanted to strengthen its presence in the sport and engage with passionate fans in a hands-on way. Partnering with Flandrien Cross, we created an immersive brand activation that brought fans closer to the action while reinforcing the brand’s strong connection to the cycling community.
Strengthening brand visibility & fan engagement
The goal? Boosting brand awareness and creating memorable interactions that connected cycling enthusiasts with Brouwerij Haacht in an authentic and exciting way.
A dynamic on-site activation
To achieve this, we designed a high-impact experience, featuring:
- A branded experience zone – A custom-designed stand and tent featuring Brouwerij Haacht, Flandrien, and Super 8 branding, ensuring a strong visual presence.
- A cycling challenge – Fans hopped on a bike to show their skills, creating direct engagement with the brand.
- Exclusive giveaways – Branded caps and water bottles with Flandrien and Super 8 logos, ensuring fans left with a lasting brand connection.
- Strategic branding placement – Maximizing visibility at the event and reinforcing Brouwerij Haacht’s presence in the cycling world.
What did we deliver?
- On-site activation design and execution for maximum fan engagement.
- Branding and visibility strategy to enhance recognition.
- Engagement-driven content production to amplify reach.
- Coordination with partners and stakeholders for seamless execution.
The results
This sports marketing activation successfully merged brand visibility and fan engagement, proving the power of authentic brand experiences in cyclocross. The activation strengthened Brouwerij Haacht’s presence in the cycling world, leaving a lasting impression on fans and stakeholders alike.
Looking for a sports marketing activation to elevate your brand? Get in touch to discover how we can create impactful experiences for your brand.
The activation was met with enthusiasm from both fans and stakeholders, demonstrating how brand engagement and sport go hand in hand to create lasting connections.
Interested in sports marketing activations for your brand? Discover more about what our agency made here or contact us.