The iconic Breezer is making a comeback with a brand activation in the Netherlands and Belgium! During Horeca Expo in Ghent and Horecava in Amsterdam, we brought Breezer back to life with a dazzling brand activation. Visitors were drawn in by the energetic atmosphere, the ice-cold drink, and of course, the Breezer Disco Bingo!
Bacardi entrusted us with giving Breezer a standout comeback.
The challenge: How do we attract as many visitors as possible to the stand?
Our answer: a vibrant retro setting, a DJ spinning non-stop disco hits, and an animation team handing out bingo cards on the expo floor. Every hour, there was something to win, and the positive vibes were felt everywhere!
This brand activation firmly put Breezer back on the map, reintroducing the brand to the hospitality scene in a fresh and playful way. The enthusiastic reactions confirmed it: mission accomplished! Read more about it on Pub.
Breezer stands for fun and connection, and that was evident throughout this activation. And this is just the beginning—more surprises are coming in the next few months!
Want to learn more about our brandactivations in The Netherlands and/or Belgium ?
Contact info.benelux@teamwass.com or check out our cases online!
