one.com, a leading Danish company under group.one specializing in website creation, web hosting, and digital solutions, is reinforcing its partnership with football club Oud-Heverlee Leuven (OHL) through a series of activations, in collaboration with the agency Wasserman.
This strategic partnership is part of a shared goal to increase the visibility of the one.com brand through partnerships activations and engaging initiatives throughout the current season.
A few months ago, one.com signed a sponsorship contract with OHL, aimed at boosting its presence in the Belgian market and reaching a wider audience through the club’s image. Following this partnership, discussions took place with several agencies, including Wasserman, which specializes in sports, music, entertainment, and culture.
These discussions and several concept proposals led to various agreements for upcoming projects.
The optimization of this partnership included several initiatives aimed at increasing One.com’s visibility not only among OHL fans but also football fans in general.
Two major partnership activations were launched:
- Distributing goodies before kick-off to maximize One.com’s visibility among OHL fans during the matches.
- A TikTok campaign leveraging the platform’s trends, tied to a contest offering weekly prizes and, at the end of the campaign, a grand prize: two tickets for Real Madrid’s first match of the 2025/2026 season!
The campaign involved creating 10 TikTok challenges for participants to guess and a contest platform. These challenges, brilliantly featuring OHL players, have so far generated over 3 million views in 2 weeks on One.com’s TikTok account, specially created for the occasion.
The campaign is still ongoing, with 6 challenges left to guess.
More information is available in the press release on sponsorship.org in English or on PUB.be in French and Dutch.
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